Tired of being "just another number" to
your accountant? Get high-quality business advisory with an accounting firm who actually understands your business.
Stop wasting time with compliance-only accountants who don't give you strategic direction. Our proactive business advisory gives you the clarity and confidence to grow your business. With personal care and pricing that makes sense for your business stage.
5 Star Reviews
Trusted by 100s of NZ businesses
Locally Owned & Operated
Stop Settling for Generic Advice That Ignores Your Specific Business Goals
If you're like most aspiring business owners, you're frustrated with accountants who only call at tax time and treat you like just another compliance job.
You're struggling to balance growing your business with having a life outside of work, and you're tired of making major financial decisions without expert guidance that actually understands your situation.
Sound familiar? You know your business has potential to scale, but you're uncertain about the strategic direction to take. Meanwhile, your current accountant gives you the same generic advice they give everyone else - if they give you any proactive advice at all.
Finally - An Accountant Who Gives a Damn About Your Success AND Your Life
At Croys, we don't just process your numbers and disappear until next tax season. We start every relationship by understanding how you want to live your life, then build financial and business strategies that support that vision.
Because what's the point of a profitable business if you're too stressed, overworked, or financially confused to enjoy the rewards?
Why Business Owners Choose Croys
You Get Direct Access to Expertise
Tired of explaining your business to a different person every time you call? Croys broad expertise that stands out even among larger competitors, but you get direct access without the big firm bureaucracy. No more being passed around or repeating your story to someone who doesn't understand your industry.
Proactive Strategic Planning - Not Just Compliance Paperwork
We don't sit on the fence. When we see opportunities for growth or potential problems in your business, we'll tell you straight - then help you fix it. Our clients value our honest, constructive challenges because they're always paired with practical solutions that align with your lifestyle goals.
Clear Financial Clarity Beyond Basic Tax Obligations
Confused about your real financial position? Making business decisions based on guesswork? We provide clear, jargon-free insights into what's actually happening in your business, so you can make confident decisions about growth, investments, and your financial future.
How Croys Solves Your Biggest Business Frustrations
The Problem: "My accountant doesn't understand my business or my goals"
Our Solution: We take time to truly understand your business model, your industry challenges, and your personal lifestyle goals. Every piece of advice is tailored specifically to your situation - not generic recommendations that could apply to anyone.
The Problem: "I'm anxious about making major financial decisions without expert guidance"
Our Solution: You get ongoing strategic partnership, not just annual compliance. We're there when you need to make important decisions about expansion, investments, business structure, or succession planning - with advice that considers both business impact and lifestyle consequences.
The Problem: "I can't afford big firm advisory fees, but I need more than basic bookkeeping"
Our Solution: High-quality, experience-driven advice at a small firm level. You get the same caliber of strategic thinking as expensive consultants, but with personal care and pricing that makes sense for your business stage.
The Problem: "I'm struggling to balance work demands with personal life"
Our Solution: Our lifestyle-first approach means every business strategy considers your work-life balance goals. We help you build systems and make decisions that grow your business without sacrificing what matters most to you.
How Croys Works
When most business owners think about accountants, they think about someone they see once a year who focuses only on compliance. That's not us. Strategic business advisory should be ongoing, personalised, and focused on helping you achieve both business success and life satisfaction.
We handle everything from initial business assessment to ongoing strategic partnership: financial clarity, growth planning, tax optimization, succession strategies, and lifestyle integration.
1. Book Your Strategic Business Assessment
Marcus personally meets with you to understand your business challenges, lifestyle goals, and growth aspirations. No junior staff - you get direct access to expertise from day one.
2. Get Your Personalised Action Plan
Within 24 hours, you'll receive a comprehensive analysis of your situation with specific, actionable recommendations tailored to your business and lifestyle goals - not generic advice from a template.
3. Implement Strategic Solutions Together
We work alongside you to implement the strategies that make sense for your situation, providing ongoing guidance and adjusting our approach as your business evolves.
4. Ongoing Strategic Partnership
Unlike typical accountants who disappear after tax season, we maintain regular contact to monitor progress, identify new opportunities, and ensure your business decisions continue supporting your life goals.
P.S. Still unsure? Here's the reality: every month you delay getting proper strategic guidance is another month of missed opportunities, financial confusion, and unnecessary stress. The consultation is free and no-obligation - what do you have to lose except the frustration of going it alone?